En 2015 la marque grande taille Lane Bryant décide d'organiser sa campagne #IamNoAngel.
Le but ? Dénoncer les stéréotypes de beauté véhiculés par les mannequins Victoria's Secret (réputés pour faire partie des plus maigres du monde).
Pour se faire, Lane Bryant avait tourné une vidéo avec les tops plus size les plus incontournables du moment (Ashley Graham, Denise Bidot, Candice Hufinne,...).
#ImNoAngel | Cacique The Lane Bryant #ImNoAngel initiative celebrates women of all shapes and sizes by redefining society's traditional notion of sexy with a powerful core message: ALL women are sexy.
"The truth is...I've had cellulite since I was 11 years old," Ashley says in the ad. "Own it. All of it... And I am still no Angel."
#PlusIsEqual from Lane Bryant 67% of US women are size 14-34. But they're underrepresented on billboards, magazines, TV... everywhere. We believe all women should be seen and celebrated equally.
In the newest commercial from plus-size retailer Lane Bryant, the world's most famous curve-model and her gorgeous friends are once again daring the fashion industry and world to embrace their bodies.
The bold ad seems to address the lack of body diversity in the annual VS Fashion Show lineup. "Sometimes we have a love-hate thing going on with our bodies," the brand's website says. "But what if we channeled our collective confidence and just said enough?"
The commercial originally aired during the 2017 Emmy Awards and features familiar faces Candice Huffine, Denise Bidot, and Orange Is the New Black star Danielle Brooks. In the clip, the four beautiful ladies open up about their insecurities and struggles with learning to love their bodies. But the negativity quickly shifts to acceptance and love as they all declare, "This is who I am."
The original #ImNoAngel campaign garnered over 19 billion media impressions and promises to continue the body diversity conversation that our former SI Swimsuit cover model is so passionate about.
"I hope that [women] recognize their own beauty as being a big woman in this world," Haze says. " 'Big'—I like that word because it means so many things. There are no apologies in taking up more space. You’re beautiful just the way you are. And more importantly, you deserve to have beautiful clothes that fit your body. For years, I’ve been stuck in paper bag clothes—just something to cover [you up]. No, you deserve to have a moto jacket. You deserve to feel good in your body."