While some women are stocking up on fall shades of lipstick and eyeshadow, others are planning to go bare-faced for good.
A growing number of celebrities and "real" women are choosing not to wear any makeup at all thanks to the increasingly popular #NoMakeup movement taking over social media, according to the Huffington Post. Many are even taking it a step further by revealing their stretch marks, acne, untamed hair, and other "flaws."
The No-Makeup Look appears to have been adopted by women who are comfortable with themselves and their appearance. By embracing this trend, these women may be sending a message that they desire to be seen more authentically — to be accepted for how they actually look, without camouflage or enhancements.
The #NoMakeup movement doesn't care about your frizzy hair, acne or stretch marks.
"Every time I left the house, I would be worried if I didn't put on makeup," she wrote. "These were the insecure, superficial, but honest thoughts I was thinking. And all of it, one way or another, was based too much on what other people thought of me."
"I hope to God it's a revolution," she said. "'Cause I don't want to cover up anymore. Not my face, not my mind, not my soul. Nothing."